Beverages

  • Various flavors of Powerade sports drink sit on a shelf
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    Andrew Burton via Getty Images
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    T Hasegawa launches natural citrus flavor technology to improve beverage shelf life

    The innovation, called Hasecitrus, allows sports drinks and other products to preserve flavors longer while maintaining clean-label formulations. 

    By • Aug. 28, 2025
  • Jack Daniel's whiskey bottles displayed on shelf
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    Scott Olson via Getty Images
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    Brown-Forman CFO to retire as sales decline at Jack Daniel’s owner

    Leanne Cunningham's departure on May 1 comes as the spirits company faces uncertainty around tariffs and changing alcohol consumption habits.

    By Maura Webber Sadovi • Aug. 28, 2025
  • Mergers and acquisitions Explore the Trendline➔
    Trendline

    Mergers and acquisitions

    Declining sales and slowing consumption have more companies divesting brands, opening the door for smaller players and private equity firms to expand their portfolios.  

    By Food Dive staff
  • Celsius college campaign
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    Retrieved from Celsius on August 26, 2025
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    How Celsius is building on brand campaign success with college football

    The energy drink maker is investing in new channels “we haven’t played as big in,” CMO Kyle Watson said.

    By Chris Kelly • Aug. 27, 2025
  • A cup of Dannon yogurt made by Danone.
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    Retrieved from Danone.
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    Danone overhauls leadership structure for ‘greater focus and agility’

    As part of the Oikos maker’s plan to improve performance, the company will reorganize from five geographic segments to three starting in 2026.

    By • Aug. 26, 2025
  • Spindrift, hard seltzer
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    Courtesy of Spindrift
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    Spindrift discontinues alcohol offering amid decline in hard seltzers

    The beverage maker will end production of its Spiked line after four years, noting it took “substantial resources and time.”

    By • Aug. 25, 2025
  • Cans of Dr Pepper
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    Justin Sullivan via Getty Images
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    Keurig Dr Pepper to buy JDE Peet’s for $18B to boost struggling coffee business

    Once the deal closes, the company plans to separate its coffee and beverage units into two independent, publicly listed operations.

    By • Aug. 25, 2025
  • 818 Tequila's 818 Mini bottles
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    Courtesy of 818 Tequila
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    Q&A

    Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

    CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis. 

    By Jessica Hammers • Aug. 22, 2025
  • skittles fuego
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    Courtesy of Mars
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    Column

    Leftovers: Skittles brings the heat with spicy gummies | Siete Foods gets into kids’ meals

    Mars is releasing a "swicy" take on its iconic rainbow candy, while Dole and Malibu team up on tropical-inspired canned cocktails.

    By Food Dive staff • Aug. 22, 2025
  • Bud Light sits on a store shelf.
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    Joe Raedle via Getty Images
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    Anheuser-Busch to invest $15M in flagship St Louis plant

    The spending, part of a $300 million commitment from the beer giant, comes as the Trump administration pushes companies to expand manufacturing in the U.S.

    By • Aug. 20, 2025
  • Cans of Campbell's Chunky Pabst Blue Ribbon soups.
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    Courtesy of The Campbell's Company
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    Campbell’s and Pabst Blue Ribbon crack open beer-infused flavored soups

    The products, which will be sold under the Chunky line, come as more consumers eat meals at home.

    By • Aug. 19, 2025
  • Gummy worms and soda from the Trolli and Mountain Dew collaboration
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    Courtesy of Ferrara
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    Column

    Leftovers: Mountain Dew and Trolli link on candy, soda | Twinings splashes into refreshers

    The brands are teaming up for a “boundary pushing” collaboration, while Guinness launches a beer flavored ice cream with Van Leeuwen.

    By Food Dive staff • Aug. 15, 2025
  • A cocktail is held at a bar.
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    Spencer Platt via Getty Images
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    How umami flavors are taking the cocktail world by storm

    Spirit makers and others in the alcohol sector are crafting new drinks that embrace consumer demand for savory and Asian-inspired flavors.

    By Amanda Schuster • Aug. 14, 2025
  • Bottles of Plezi
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    Courtesy of Plezi Nutrition
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    Michelle Obama’s Plezi grows up to serve expanding beverage wellness market

    After focusing on kids’ juices with less sugar and more nutrients, the company has turned to better-for-you sodas and sports drinks aimed at teens and adults.

    By • Aug. 13, 2025
  • A promotional image of several Pepsi premium mixed drinks.
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    Courtesy of PepsiCo
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    Why Coke and Pepsi think dirty soda is a win for restaurants

    Consumer demand for premium, customizable beverages is pushing soda makers to add everything from dried fruit to flavored soft serve.

    By Aneurin Canham-Clyne • Aug. 12, 2025
  • A bottle of Oikos Fusion.
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    Courtesy of Danone
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    Danone launches Oikos yogurt drink aimed at GLP-1 users

    The product is viewed by the CPG giant as a “one-of-a-kind opportunity” to help consumers rebuild or maintain muscle they lose when taking weight loss drugs such as Ozempic.

    By • Aug. 11, 2025
  • Vital Proteins Collage & Protein shake
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    Courtesy of Vital Proteins
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    Column

    Leftovers: Vital Proteins launches ready-to-drink collagen shake | Danone wants to bring Activia to Gen Z

    The brand known for its drink mix-ins is launching its first protein shake, while a cocktail mix maker is bringing Bloody Marys to the ketchup aisle.

    By Food Dive staff • Aug. 8, 2025
  • A shopper walks down a grocery aisle
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    andresr via Getty Images
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    Stressed, bored and curious: How consumers are approaching food shopping right now.

    Shoppers don’t just want retailers to echo their economic anxieties — they seek help discovering new food and beverages, the Kearney Consumer Institute found.

    By Jeff Wells • Aug. 7, 2025
  • A sign about acceptance of SNAP EBT at a grocery store.
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    Catherine Douglas Moran/Food Dive
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    More states ban soda and ‘junk food’ purchases from SNAP benefits

    Varying restrictions add more confusion for food companies already struggling with slowing sales.

    By • Aug. 6, 2025
  • Budweiser and Bud Light cans
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    Thai Phi Le/Food Dive
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    Anheuser-Busch invests $9M in New York state brewery

    The money will go toward beer production while also expanding the brewery’s capacity to produce ready-to-drink brands such as Nutrl and Skimmers.

    By • Aug. 5, 2025
  • An image of a person standing in front of a bar, lit with candles and neon lights. The eprson is wearing a white jaclet, gray pants and a silver shirt. there is a can of energy drink on the bar.
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    Courtesy of Monster Energy
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    Optimism rising for beverage category

    Retailers surveyed by Goldman Sachs expect 1.3% traffic gains for the full year, led by strength in energy drinks. 

    By Jessica Loder • Aug. 5, 2025
  • samuel adams boston beer
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    Dave Kotinsky via Getty Images
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    Boston Beer founder Jim Koch returning to Sam Adams brewer as CEO

    Michael Spillane, who has been in the top role for 16 months, will step down to focus on personal matters.

    By • Aug. 4, 2025
  • Freshly roasted coffee beans are seen in a barrel
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    Justin Sullivan via Getty Images
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    High coffee prices brew interest in bean-free alternatives

    Costs tied to climate change and tariffs could position substitutes made from broken rice or other ingredients as cheaper, more sustainable options.

    By Leah Borts-Kuperman • July 31, 2025
  • PepsiCo's Starry
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    Courtesy of PepsiCo
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    Starry ties free soda to hot temps as extreme weather sways marketing

    The campaign comes as market share for PepsiCo’s flagship soda continues to decline, with Sprite surpassing Pepsi to become the No. 3 soft drink in the U.S. by volume.

    By Peter Adams • July 31, 2025
  • Cans of Poppi soda are displayed on a shelf
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    Spencer Platt via Getty Images
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    Beverages become essential to consumer wellness routines: report

    The success of hydrating and functional drinks is pushing brands to align more with shoppers’ daily health rituals, according to Numerator.

    By Amanda Schuster • July 31, 2025
  • la colombe cold brew
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    Retrieved from La Colombe on July 30, 2025
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    Chobani sued by Danone for allegedly copying cold brew packaging

    The food giant called Chobani's actions "the latest in a long line of efforts" to unfairly compete with the Stōk coffee owner.

    By • July 30, 2025