The Latest
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How AB InBev built a culture of creative effectiveness that drives growth
To focus its marketing efforts, the Bud Light owner looks for opportunities at the intersection of consumer needs and business problems, rather than chasing creative ideas intended to generate hype or buzz.
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Sponsored by EDLONG
Why masking taste technologies are the differentiator CPGs need
Discover how masking taste technologies help CPGs deliver better-for-you products without compromise.
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Food and beverage layoffs accelerate
The sector has slashed close to 30,000 jobs as of September, up 76% from the same period last year.
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General Mills brings Epic into meat sticks
The launch taps into growing consumer interest in protein snacks, pitting it against competitors such as Chomps and PepsiCo’s Good Warrior.
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Abbott plans to spin out its nutrition business
The Ensure and Pedialyte owner said the move would allow it to better capitalize on growing demand for functional nutritition.
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PepsiCo’s Good Warrior enters protein bar space
The snacking giant is boosting the protein content in several brands, with more than half of consumers prioritizing the nutrient during snacking occasions.
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Ghirardelli parent ousts CEO as growth slows
Lindt & Sprüngli said Adalbert Lechner will leave the company, with former chief Dieter Weisskopf taking over on an interim basis.
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PepsiCo shutters Tennessee bottling plant amid soda slump
The closure comes after the beverage giant's CEO laid out a cost-cutting plan to improve flattening growth.
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Danone partners on $40M facility turning yogurt waste to renewable energy
The project, commissioned by PurposeEnergy, comes as the dairy giant boosts production to meet accelerating demand for high-protein yogurt.
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Nestlé to close Ohio factory by end of 2027
The food giant will move production to South Carolina, saying it is "the most sustainable path forward" as consumer needs and volumes shift.
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Mondelēz launches gluten-free Ritz crackers
The snack giant has previously released gluten-free versions of Oreo and Chips Ahoy! as brands look for growth by catering to a range of dietary needs.
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Mondelēz finds success beyond Oreo with nostalgic cookie brands
Sales of the snack giant’s smaller cookie offerings, such as Nutter Butter and Nilla Wafers, are accelerating as consumers embrace familiarity.
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Texas sues Nestlé’s Gerber over alleged heavy metals in baby food
Attorney General Ken Paxton, who is in the midst of a high-profile Senate election, is seeking more than $10 million in penalties.
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Primo Brands opens first new factory post merger
The Arkansas plant will increase production for sparkling water brand Mountain Valley as demand for premium beverages surges.
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Q&A
The Non-GMO Project wants to set the standard for non-ultraprocessed foods
CEO Megan Westgate talks about the holistic approach in developing the Non-UPF Verified label and whether the certification can become a framework for reformulation across the industry.
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Column
Leftovers: Ghirardelli bites into Dubai chocolate | PepsiCo’s Flamin’ Hot spices up Pilgrim’s chicken
The chocolatier is the latest to jump into the TikTok-inspired craze, while California Pizza Kitchen expands its CPG lineup with prepackaged salads.
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Kendall Jenner’s 818 Tequila is ready to take on Gen Z after Sazerac deal
Months into its partnership with the Fireball owner, the celebrity-backed spirits brand is rapidly expanding and on pace to deliver its biggest sales year.
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Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.
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Nestlé doubles investment in Mexico to $2B
The Nescafé maker said the additional $1 billion will allow the food giant to tap into the country’s growth opportunities.
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Deep Dive
Can WK Kellogg save cereal?
After years of sales declines amid a shift in eating habits, executives at the Froot Loops and Frosted Flakes manufacturer have a plan to give the category a wake-up call.
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Beyond Meat adds caffeine to protein drink as competition mounts
The company continues to innovate its protein beverages while looking to differentiate from the plant-based meat segment it became known for.
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FDA paves the way for salt reduction in dozens of food categories
The department will allow salt substitutes in bread, milk, condiments and other staple foods as part of an effort to reduce Americans’ sodium consumption.
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B&G Foods sells bean brands amid push to sharpen business
The sale of B&M and Joan of Arc to McCall Farms marks the one-time serial acquirer’s latest divestiture as the company focuses on its core brands and pays down debt.
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Monster tries again on protein shakes
The energy giant is returning to the category as innovation becomes a key piece of its growth strategy.
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Justin Timberlake, Jessica Biel enter protein soda market
Proda is betting the celebrity backing will help the brand enter more mainstream retail outlets.
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PepsiCo puts ‘all the urgency’ into turning around soft drinks
The beverage giant is planning to add more functional benefits to Poppi, its newly acquired better-for-you soda brand.